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Marketing Operations Manager

Contrast Security

Contrast Security

Marketing & Communications, Operations
Los Altos, CA, USA
Posted on Saturday, November 18, 2023
Contrast Security is the world’s leading provider of security technology that enables software applications to protect themselves against cyberattacks, heralding the new era of self-protecting software. Contrast's patented deep security instrumentation is the breakthrough technology that enables highly accurate assessment and always-on protection of an entire application portfolio without disruptive scanning or expensive security experts. Only Contrast has sensors that work actively inside applications to uncover vulnerabilities, prevent data breaches, and secure the entire enterprise from development to operations to production.
About the Position
At Contrast, we pride ourselves on being the best, which requires hiring the best. We are looking for a Marketing Operations Manager to be a part of creating our world-class product. Our ideal candidate is a skilled problem solver and unafraid of challenges. Building the world’s fastest and most accurate application and web security demands a mix of tenacity, passion, and experience. At Contrast, you will find an environment where innovation and success come from creative collaboration. For those who meet these standards, there is no better place to work than Contrast Security.
This is an exciting opportunity for an experienced and data-driven marketing operations enthusiast who thrives in building cohesion between campaigns and processes and is not deterred by complexity. The Marketing Operations Manager will be part of the Global Business Operations team, and their contributions will be key to increasing operational efficiency, adding structure and consistency to the people-processes-technology that support Contrast’s overall marketing strategy.
This critical role reports to the VP of Business Operations. It requires regular communication and cross-functional collaboration across Sales, Marketing, IT, and Data Privacy. It defines workflows, processes, and aligning resources that help each department reach a shared goal - delighting customers and business partners.

Responsibilities

  • Ensure integrity of the marketing database by reviewing and managing contact data into appropriate segmentation, maintaining information integrity, and integrating subscription preferences with SFDC
  • Managing vendors and processes to ensure marketing operations meet SLAs
  • Relentlessly “follow the lead” to ensure correct attribution to the correct source and touches within marketing funnels and SFDC
  • Proactively identify funnel leakage and system inefficiencies that may be hindering data analysis and decision-making
  • Develop and manage necessary reporting for other departments within the Corporate Marketing, SDR organization, and other departments as requested
  • Import marketing department leads, contacts, and other data to meet SLAs
  • Performing database maintenance tasks, including diagnostic tests and duplicate entry cleansing
  • Build and maintain custom reports and dashboards in SFDC
  • Upgrading and configuring Salesforce systems for optimized integration
  • Make recommendations on data quality improvements that can include process changes and vendor engagement
  • Own the administration of the marketing technology stack, which includes tool optimization, user management, and process oversight
  • Manage and update the partner portal as it relates to the SFDC integration
  • Manage, update, and triage lead routing in SFDC
  • The Marketing Operations role will bring cohesion to the following areas:
    Systems and Data Management
  • Own the marketing technology infrastructure, including implementation, feature enhancement, usability, tool optimization, user management, and process oversight
  • Implement privacy regulations across all marketing systems
  • Create scalable and repeatable processes for everyone
  • Creating documentation for all the above
  • Create and maintain marketing dashboards for weekly and quarterly reporting for different teams, different campaigns, and different projects - including Corporate Marketing, SDR organization, and other departments, as requested
  • Relentlessly “follow the lead” to ensure correct attribution to the correct source and touches within marketing funnels and SFDC
  • Proactively identify funnel leakage and system inefficiencies that may be hindering data analysis and decision-making
  • Email and CRM processes
  • Monitoring email deliverability and making recommendations based on performance
  • Managing email data for audience segmentation and optimizing email campaigns for critical stages of the customer journey
  • Managing CRM data for lead scoring, lead routing, campaign creation, opportunity attribution, and privacy
  • Liaising with engineering and data teams to fix bugs or implement new features in marketing automation tools
  • Setting up CRM and email automation to personalize email campaigns at scale
  • Maintaining email subscription and exclusion lists
  • Supporting email requests from across the company: creating templates, coding campaigns, loading them into the email tool, selecting the audience, and performing QA
  • Reviewing email campaign performance and making recommendations based on engagement and conversions
  • Project management
  • Providing training, user access, and provisioning of internal marketing tools
  • Developing workflows and best practices to help other teams execute projects

Qualifications

  • You LOVE data and looking and finding inaccuracies within that data
  • You have a good understanding of the demand generation lead funnel, including attribution modeling
  • You’re an analytics wizard who gets excited about automating accurate reports
  • You’re passionate about data hygiene and internalize the critical nature this plays in the overall success of a company
  • 2-3+ years experience with Hubspot and SFDC (we’d love to meet you if you have slightly less experience with the right attitude)
  • We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
What We Offer
Salary and Other Compensation
This position's standard base pay range is $120,000 - $187,000 annually. This position is also eligible for an equity package subject to the terms of the Company’s applicable plans. When determining a candidate’s compensation, we consider several factors: geography, skill set, experience, job scope, and current market data.
Benefits
Contrast Security offers the following benefits for this position, subject to applicable eligibility requirements: Medical Insurance, Dental Insurance, Vision Insurance, 401(k) Retirement Plan with Employer Match, Life Insurance, Long Term Disability Insurance, Short Term Disability Insurance, Transit, and Commuter benefits, Flexible PTO, 56 hours of Annual Sick time, Paid Parental Leave and Paid Holidays.
Disclaimer
The salary, other compensation, and benefits information are accurate as of the date of this posting. The Company reserves the right to modify this information at any time, subject to applicable law.
#LI-MA007
We are changing the world of software security. Do it with us.
We believe in what we do and are passionate about helping our customers secure their business.
If you’re looking for a challenge and want to enjoy where you work, you’ll love Contrast Security.
Contrast Security is committed to a diverse and inclusive workplace. We are an equal-opportunity employer, and our team is comprised of individuals from many diverse backgrounds, lifestyles, and locations. At Contrast, we strive to build diverse teams that reflect the people we want to empower through our products. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Contrast is proud to be an equal-opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.
By submitting your application, you are providing Personal Information about yourself (cover letter, resume, email address, etc.) and hereby give your consent for Contrast Security, Inc. and/or our HR-related Service Providers to use this information for the purpose of processing, evaluating and responding to your application for current and future career opportunities. If you are a resident of the European Economic Area or are applying for a position in the European Economic Area, Contrast’s Privacy Statement reflects our policies around compliance with the General Data Protection Regulation (“GDPR”) and your rights respective to GDPR as a California resident, you are entitled to certain rights under CCPA: The California Consumer Privacy Act of 2018 (“CCPA”) will go into effect on January 1, 2020. Under CCPA, businesses must be overtly transparent about the personal information they collect, use, and store on California residents. CCPA also gives employees, applicants, independent contractors, emergency contacts, and dependents (“CA Employee”) new rights to privacy.
Recruitment Agencies: Although we value the services you provide, at this time, we are only accepting resumes from agencies, headhunters, or other suppliers who have signed a formal agreement with us.