Companies you'll love to work for

Marketing Manager (B2C)



Marketing & Communications
London, UK
Posted on Thursday, August 24, 2023

Florence is one of the UK’s fastest-growing healthcare tech specialists, founded by an NHS doctor with an ambition to transform care with people-first technology.

Our app empowers health and social care teams; helping thousands of nurses, carers and organisations take control of their work and learning every day. With over 100,000 e-learners, 90,000 care professionals and 2,000 care organisations joining Florence since 2017, we’re growing even further after a successful $35m series B funding round in June 2022.

We are looking for a Marketing Manager who is passionately consumer centric to join our team. You’ll work closely with our B2C marketing lead and be joining a multi-disciplined, collaborative team. You’ll get incredible exposure to every aspect of the marketing mix.

The team you will work in consists of 15 marketing professionals across, B2C, B2B and International markets. We pride ourselves on a strong team dynamic, and positive culture, where everyone feels empowered and supported in both their work and personal lives.

You will work across all our business units gaining experience in both start-up and scale-up environments - Florence social care which is a scale-up, Academy, NHS, Social Care, which are early stage start-ups. You will work closely with product teams on go to market strategies and execution.

This role will work closely and collaboratively alongside the Head of Marketing to input into strategy, implement tactics, and manage ongoing optimisation of marketing campaigns, from email journeys, CRM management, website & landing pages and marketing materials, all with the aid of consumer research.

You must be a well rounded, hands on marketer ready to hit the ground running and able to self-manage. Florence is fast moving so you need to enjoy the challenges and opportunity that comes with ambiguity and change. The role is about moving efficiently, with integrity, attention to detail, thoughtfulness and an unwavering consumer focus. You need to be ready and comfortable with growing and mature alongside the business.

The B2C team is ultimately the advocate and voice for healthcare professionals in the face of competing demands across the business. You should be comfortable with stakeholder management; voicing your opinions with different teams and levels of seniority (although we operate as flatly as possible as an organisation). This is alongside balancing the needs of the consumer with our ambitious growth targets.

  • Campaign planning + management - Own, write, create and launch compelling digital & email campaigns to aid acquisition and retention
  • Product marketing - Work closely with Product teams on go to market strategies and execution.
  • CRM - Build workflows that nurture leads & prospects, as well as retention campaigns for new business
  • Paid advertising - Fluency in this channel is extremely desirable. You will work closely with our performance marketing manager to optimise campaigns - you should have an excellent knowledge of PPC.
  • Website - Partner with our content marketing team to make website updates and optimisations.
  • Copywriting - Including the monthly newsletter and crafting email campaigns, alongside the support of the content team.
  • Reporting - Ability to pull together reporting that tells a story and provides direction from multiple sources.
  • Setting objectives - work closely with the Head of Marketing to develop and track quarterly objectives.
  • Communication - Great at building relationships with stakeholders and teams - Your communication is second to none - working across teams and projects is second nature to you.
  • Project and time management - Excellent organisational and prioritisation skills. You easily move between projects and manage your time well
  • Self-directed - able to set priorities, make a plan and stick to it.
  • Attention to detail - strong attention to detail is a must.
  • Adaptability - For you ambiguity and change is opportunity, not a barrier
  • Qualifications - Ideally have a marketing degree or other marketing qualification. Mini-MBA in marketing - is highly desirable.
  • Software - Looker, Google Analytics, Hubspot, Salesforce - experience is highly desirable.
  • Previous experience - 3-5 years in a recruitment setting, start-up or scale-up, or a fast paced environment desirable.
  • 25 days holiday (pro-rata) + 8 Bank holidays and holiday rollover / buy more holiday scheme
  • Cycle to work scheme
  • Learning budget with Learnerbly
  • Private Healthcare
  • Enhanced Maternity & Paternity
  • Opportunity to contribute to growth in an early-stage scale-up
  • Fun, friendly and collaborative startup office environment
  • Regular company and social outings


We promote an environment for our staff and app users that welcomes people from all backgrounds, ethnicities, races, religions, genders, sexual identities, abilities, and personal circumstances, in a spirit of inclusivity and belonging. We are proud to be an equal opportunities employer, and believe we find our strength in our diversity. If you require any accommodation to assist you in the interview process, please submit this with your enquiry. We offer a flexible, empathetic and highly collaborative working environment. If you are motivated by the prospect of a career with a forward-thinking tech company committed to inclusion, we’d love to hear from you.