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Global Head of Digital Marketing



Marketing & Communications
London, UK
Posted on Friday, July 5, 2024

At Florence, we’re on a mission to shake up the health and care industry, providing the tools, opportunities and transparency staff need to thrive, one shift at a time.

Launched in 2017, we work with 100,000+ nurses, carers and support workers, 600,000 e-learners, and more than 5000 care providers worldwide.

We are a growing team, founded and led by a former doctor-turned-entrepreneur. With offices in London, Glasgow, Birmingham, Paris and Toronto, this is a really exciting time to join Florence and be part of a health tech company with a purpose.

This role:

This isn’t just any digital marketing role.

We’re looking for a dynamic digital marketing expert who can own the digital landscape and care deeply about every part of our marketing funnel. As a marketplace, we need someone who excels in both demand and supply-side marketing, thrives on analysis, and continuously seeks improvement.

Key responsibilities:

  • Responsible for Lifecycle Management: Oversee the entire customer lifecycle. Your responsibilities will include managing inbound leads, creating demand, and nurturing prospects through the pipeline until they are fully qualified, using tools like Hubspot and
  • Digital Acquisition: Handle all direct-to-consumer digital acquisition across Google, Meta, and job boards with a budget of £30-50k per month in three global markets.
  • B2B Demand Generation: Develop and manage innovative online B2B demand generation strategies.
  • Reporting & Analysis: Provide comprehensive reporting and analysis for multiple stakeholders.
  • Metrics Mastery: Track and report key metrics such as CAC, LTV, ROAS, and conversion rates.
  • Budget Management: Produce and manage marketing budgets.
  • Team Leadership: Hire, manage, and develop a team as needed.
  • Website & Tech Stack Ownership: Oversee website performance and the marketing tech stack, including WordPress, Hubspot, GA4, Looker, Instapage, Ahrefs, etc.
  • Strategic Input: Contribute to broader marketing strategies including content planning, channel selection, customer engagement, influencer partnerships, and brand marketing campaigns.
  • Marketing all-star: Switch seamlessly between D2C and B2B marketing, supporting sales pipelines, and candidate communications.

Who we’re looking for:

  • Collaborative Communicator: Work in partnership with copywriters, designers, sales, product engineers, and leadership.
  • Growth Mindset: Always looking for ways to improve and grow.
  • Digital Enthusiast: Lives and breathes digital marketing.
  • Technical Proficiency: Has a technically brilliant, engineer-like mind.
  • High-Speed Operator: Work quickly with high output and exceptional quality.
  • Analytical Expert: Demonstrate strong reporting and analytical skills.
  • Multitasker: Responds well to multiple priorities and can pivot quickly.
  • Customer-Centric: Enjoys speaking with customers and understanding their needs.
  • Global Experience: Experienced in handling global markets with multiple stakeholders.
  • Agency Experience: Experience in an agency setting is highly valuable.
  • Adaptable: Embrace the dynamic environment of a scale-up where processes can be light and change happens regularly.
  • Language: Native-level English proficiency; French is a plus but not required.