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Demand Creation - Performance Marketing Manager



Marketing & Communications
Eindhoven, Netherlands
Posted on Wednesday, May 1, 2024

This Is What You Tell People At Parties 👋

At Sendcloud, we have an all-in-one shipping solution, where we automate the shipping processes for e-commerce. With more than 25,000 customers throughout Europe, and soon beyond, Sendcloud is aiming to become the leading shipping solution worldwide. We have a high-performing environment and we get rewarded for all of our wins. Together with Sendcloud, I am on a mission to empower businesses with world-class shipping.

Our Performance Marketing Team is the driving force behind lead generation and demand creation through paid media channels. Right now, we are a team of 3 performance marketing professionals who share the same passion and values.

This position will help manage the ‘Demand Creation’ funnel for performance marketing.

Demand creation refers to the strategic process of initiating, managing, and increasing consumer interest, desire, and need for a product or service through targeted marketing, advertising, and promotional efforts.

What you will do in this role 🧐

As Performance Marketing Manager under Demand Creation, you will:

  • Work closely with Product Marketing, Content & Design teams to facilitate the creation of new content specific to paid ads
  • Manage campaigns on Paid Social channels (LinkedIn, Meta, Tiktok, Etc)
  • Support the other performance marketers with optimisations and campaign management
  • Research market trends and identify new opportunities to test
  • Plan and implement experiments
  • Implement paid media strategies and make tactical decisions
  • Plan, manage and forecast budgets for the demand creation team
  • Assist with reporting the campaigns’ performance in various tools

What we will provide:

  • Support your personal and professional growth by:
    • Sharing our team’s knowledge
    • Giving constructive, no-bullshit feedback
  • Sense of ownership and freedom from day 1
  • An opportunity to hone your skills working with various marketing tools and ad platforms

Our perfect match💗

What the ideal candidate for this position should have:

  • 2+ year of experience with TikTok Ads, LinkedIn Ads and Meta Ads (other ad systems are considered as a huge plus)
  • Experience working with a paid demand generation funnel (Awareness, Consideration, Decision)
  • Motivation to learn, grow and not being afraid to fail
  • Outstanding self-organization skills (You have a spreadsheet to organize your spreadsheets? Wow!)
  • Fluency in English

Nice to haves:

  • Experience with Search Engine Optimization (Content, tools, etc)
  • B2B or SaaS experience
  • Experience working with ABM, MAP and CRMs
  • Growth marketing background (CRO, A/B Testing, personalization, enrichment data tools etc.)
  • Proficiency in German, French, Italian, Spanish or Dutch is a major plus!
  • You’re data driven, not afraid to dig into pivot tables to get answers

You share our cultural values:

  • 💩 No bullshit: We don't like big egos, but honesty, transparency and openness. Share your mistakes with us and learn from them!
  • 🎯 Grow & Win: Keep learning and improving; from each other, from mistakes and by actively looking for ways to further develop your skills.
  • 🎠 Have fun: You're not afraid to be yourself and you love being with your great colleagues!


  • Working in an internationally oriented, certified Great Place to Work! 📌
  • A good salary that grows with the company and your accomplishments
  • A flexible hybrid working model (3 times a week in the office would be ideal for this role!) and a dedicated 500€ budget to set up your home office
  • 28 holidays per year on a full-time basis + a free holiday on/around your birthday 🥳
  • After 3 years of employment, you get a sabbatical of 4 weeks from us
  • Keep growing with a study budget of €2000,- per year!
  • Stay fit in our Sendcloud gym, and weekly Bootcamp session
  • Pension scheme
  • Discount on health insurance

This job position is based at our HQ in Eindhoven.

Curious about the application process? Check it here!