Companies you'll love to work for

Marketing Development Representative (MDR)



Marketing & Communications
London, UK
Posted on Friday, May 24, 2024

Who we are

Zinc builds automated reference and background checking tools for forward-thinking companies that really care about candidate experience. Founded in 2017, Zinc has a unique approach to background checking, that's redefining industry standards. We're an early-stage startup going through rapid growth. Zinc’s founding team have spent years in recruitment, talent, and HRTech. We saw a field plagued with inefficiency, prejudice and a lack of transparency. We first sought to solve the burden of referencing, then sought to tackle the broader category of background checking.

Read more about our story here:

We're a culture first company, and enjoy an active calendar of both company and team organised events! 🍔🍻🎯

The big event in the Zinc calendar for team bonding is our annual retreat ✈️: in 2023 we went to Bergerac in France 🇫🇷 and for 2024 we're off to France again! 🇫🇷 (we've got seats on the plane saved for our new joiners!🥳)

🪴We recently redefined our company values…

Life at Zinc is: Focused, Empowered and Trusted.

The Role 💼

The Marketing Development Representative (MDR) will be focussed on optimising our inbound efforts alongside our marketing team. You will be prospecting and converting inbound leads into real opportunities. This position requires a proactive individual who can generate and nurture leads, ultimately contributing to the growth of the company's sales pipeline. This is an entry level role which will lead to you either managing teams of SDR’s (leader & process optimiser) to be an Account Executive (consultative relationship builder & deal closer) or a pathway into our Marketing team!

The right person will be a brilliant verbal & written communicator, extremely logical and process driven, have a good instinct for social media, understand how people tick and be willing to embrace the latest technology & data to get the job done. You will also have to have an entrepreneurial and creative streak with bundles of resilience.

The role will require someone who wants a big commercial tech career, wants to learn in a fast growth, tech environment.

Key Responsibilities:

  • Lead Qualification: Conduct initial outreach and engage with potential leads to assess their needs, qualify them based on predefined criteria, and ensure they fit the target customer profile.
  • Pipeline Management: Working with our Marketing operations lead to maintain and update the CRM system with accurate information about leads, ensuring a steady flow of qualified leads to the sales team.
  • Collaboration: Provide feedback on the quality of leads and suggest improvements.
  • Research: Conduct market research to understand industry trends, and gather competitive intelligence.
  • Reporting: Prepare and present regular reports on lead generation activities, results, and performance metrics.
  • Follow-up: Execute follow-up strategies to ensure consistent communication with potential leads and move them through the sales funnel.
  • Event participation: Represent the company at trade shows, and other marketing events to engage with potential customers and generate leads.